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Showing posts from July, 2020

What is Video Marketing? What are the Tools to do Video Marketing?

Video Marketing is marketing to your audience using the content format that they love and is engaging. "Audio-visual content" Video is everywhere. Ever since the internet has gotten cheaper in India, the penetration of video as content has only risen.  People find it easier & convenient to consume audio-visual content over text-based or just audio content. Video has a vast reach owing to video content distribution platforms like YouTube, IGTV, Instagram Reels & more. The key to succeeding with video marketing is captivating the audience's attention in the initial 4 seconds of the video that's when the iron is hot. If you are boring your audience to death in the first 4 seconds then you just blew an opportunity that was knocking your door. With video marketing, you can demonstrate how your product or service works and how can the customers make the most out of it if they take how it can help them make their lives easier. It's always about them keep that in