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Showing posts from May, 2020

Why Should Businesses Invest In SEO?

SEO stands for search engine optimization it's an organic process to driving traffic to the website from popular search engines like Google, Bing & Yahoo. Since it's an organic process hence as a result it takes time to see results, it's not as instant as Google PPC (pay per click) Campaigns. In Google AdWords campaigns as soon as the advertisement is approved and the ad goes live depending on the quality score and bidding strategy your listing can show on #1 position and drive enormous traffic and astonishing CTR. But there's a catch, you have to pay for every resulting clicks. As soon as your budget is exhausted, your listing is back to where it was i.e if it was at #38 for a search phrase that you were bidding for then it would be back there. This is the primary reason that businesses should simultaneously also invest in Search Engine Optimization. SEO is an ongoing activity it has to be performed almost daily.  According to the experts there are +200 ranking fac