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Why Should Businesses Invest In SEO?

SEO stands for search engine optimization it's an organic process to driving traffic to the website from popular search engines like Google, Bing & Yahoo.

Since it's an organic process hence as a result it takes time to see results, it's not as instant as Google PPC (pay per click) Campaigns. In Google AdWords campaigns as soon as the advertisement is approved and the ad goes live depending on the quality score and bidding strategy your listing can show on #1 position and drive enormous traffic and astonishing CTR. But there's a catch, you have to pay for every resulting clicks.

As soon as your budget is exhausted, your listing is back to where it was i.e if it was at #38 for a search phrase that you were bidding for then it would be back there.

This is the primary reason that businesses should simultaneously also invest in Search Engine Optimization. SEO is an ongoing activity it has to be performed almost daily. 

According to the experts there are +200 ranking factors that Google takes into account for ranking a website in search results.

If SEO is done correctly optimizing these factors then ranking a website for competitive search terms is possible, your business can ranking money pages in search results after which your business won't need to run Google PPC Campaigns for all the money pages to generate business.

Did you know? Amazon India generates +187 Million organic traffic every month. Just imagine the sheer amount of organic sales that they must generate every month as a result.

To be successful at SEO you need to acquaint yourself with all the SEO terms, Decode Digital Market has put together a comprehensive list of SEO terms & definitions.

Some great tips to be successful with Search Engine Optimization

  1. Stay away from Black Hat SEO
  2. Refrain from participating in link schemes
  3. Absorb Google's resources for SEO like webmaster guidelines
  4. Ask questions in the community





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Comments

  1. lovleroseOctober 4, 2021 at 11:45 AM

    Grow you website traffic and grow your sell . Get a better method for website traffic

    ReplyDelete
  2. SOL Technologies SolutionsJanuary 17, 2022 at 3:09 AM

    I have read all the comments and suggestions posted by the visitors for this article are very fine, we will wait for your next article so only. Thanks!

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