Zapier Automations that will make you fall in love Digital Marketing

Digital Marketing Industry has a knack of driving anyone insane with a host of activities one has to perform. Digital Marketing Automation is the only escape to prevent burnouts & work seamlessly.

Just in Social Media Marketing Landscape; one has to carry out activities like,

1. Content Curation
2. Content Distribution across multiple social networks
3. Social Media Advertising Campaigns
4. Lead Generation & Lead Management via Social Media Marketing

The Process of content curation is rather exhaustive with end number of revisions, approval & revokes taking place. The main game, however, is Content Distribution across all the social media platforms. Do social media posting manually at the right time is painful to even imagine—thanks to the tools like Buffer & Hootsuite those tasks have been taken care of.

Instagram ↔ Twitter Zapier Automation

One way Zapier helps with Social Media Posting is with it's Instagram ↔ Twitter Zap Automation. You can set an automation that once you post an image on Instagram; the same media will be auto-posted to Twitter.

Coming to Social Media Advertising, usually a Social Media Marketing Agency runs social media ads on Facebook & Instagram.

 Once such Facebook & Instagram Campaigns in Lead Generation. In the lead generation campaign we collect information like Name, E-mail ID, Contact No & More.

There's a Zap Automation to help you here. Using Zapier apps you can integrate Facebook Ads ↔ Google Docs/Google Sheets. So that as you collect leads using Facebook ads, the leads will be auto-populated in a Google Docs that can be shared with multiple teams. In the absence of this integration; you are gonna have to download leads directly from Facebook over and over again.

Another way one generates leads from Social Media is organically. How? by using online forms like Google Forms, Survey Monkey & Type Form and integrating them with Google Sheets. The Automation works in a way that as soon as a new entry is made; the entry will be updated in sheets.

Zapier Automation really helps with Lead Management.

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Hellobar ↔ MailChimp Zapier Automation

My Personal Favorite Zapier Automation is HelloBar ↔ MailChimp

HelloBar is a Freemium Tool by the legendary Neil Patel. Using HelloBar you can capture Leads from your website. Leads in the sense emails; the tool really helps with email list building.

However, HelloBar isn't an Email Marketing Service Provider. HelloBar is as good as collecting leads & migrating traffic across the website.

What does an Email Marketing Service provider provide anyway?

An Email Marketing Service provider enables you to shoot emails to the entire list at once by personalizing fields like {{Name}}.

Email Marketing Service Providers also helps with email sequencing i.e shooting emails in sequence to an individual where every other mail goes on the basis of the individual's initial response.

There's more to it. But you get the picture of what an Email Marketing Service Provider is capable of providing.

The way HelloBar ↔ MailChimp Automation Zap works is that every time you capture a lead using HelloBar's Optin pop-up subscription form; that audience is automatically added to MailChimp. This ultimate hack is indeed a lifesaver. Just imagine if you're running a blog or news portal where you're receiving tons of traffic every day & approximately 97, people are filling out the pop-up subscription form to become a lead. Now it will be really tedious to update the audience on MailChimp every single day. Using this Zapier Automation you can connect the two Zapier Apps & build an email list while your sleep.

Facebook Messenger ↔ OneSignal Push Notifications Zapier Automation

We Digital Marketers know well how agile the world of Social Media is. A timely response is a must to succeed, there are no excuses when it comes to addressing the matters on time.

Nowadays a user will directly message a Facebook Business page to get his queries answered in real-time.

It may happen that you may be logged out of Facebook momentarily when the message shows up & you end up seeing the message like 24 hours later. I'm sorry but that's not acceptable.

With Zapier you can connect Facebook Messenger with OneSignal Web Push Notification so that the moment someone messages your Facebook page; you will be notified with a web push notification. This works even if you're logged out of Facebook.

WordPress ↔ Medium Zapier Automation

The WordPress + Medium Zapier Integration can save a ton of time. Using this Zap Automation you can create stories on Medium with your WordPress posts.

For example, you publish a certain post on WordPress; so without having to copy & paste the content on Medium or even importing the content with link; this automation creates a story on Medium based on your WordPress Post Automatically.

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