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What is Video Marketing? What are the Tools to do Video Marketing?

Video Marketing is marketing to your audience using the content format that they love and is engaging.

"Audio-visual content"

Video is everywhere. Ever since the internet has gotten cheaper in India, the penetration of video as content has only risen. 

People find it easier & convenient to consume audio-visual content over text-based or just audio content.

Video has a vast reach owing to video content distribution platforms like YouTube, IGTV, Instagram Reels & more.

The key to succeeding with video marketing is captivating the audience's attention in the initial 4 seconds of the video that's when the iron is hot. If you are boring your audience to death in the first 4 seconds then you just blew an opportunity that was knocking your door.

With video marketing, you can demonstrate how your product or service works and how can the customers make the most out of it if they take how it can help them make their lives easier. It's always about them keep that in mind.

What are the Top 3 tools to do Video Marketing?


1. YouTube:

YouTube is a long-form content distribution channel. Here you will find videos of huge lengths being uploaded & consumed. As long as 1.5 - 4 hours long & people do watch it provided it's valuable & riveting.

2. IGTV

Initially, IGTV wasn't welcomed with open arms. So, as a result, Instagram as aggressive it supposedly is decided to push the IGTV content on people's feed by giving users the opportunity to post a preview of IGTV on post feed & that worked.

The wide acceptance of IGTV content is breathtaking. Now they also appear on discover & gets a decent enough coverage.

3. Wistia

Want to keep your videos stand out? Use Wistia, it is a video marketing platform tailored for B2B solutions.

Using Wistia you can host videos on your website & the video will not take the users to the platform it is supposed to be consumed there and then. It can dramatically decrease the bounce rate of your website

Using Wistia you can host your online video course.

P.S Check this if you are looking for ways to download wistia videos without any tool














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